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最新洞察与资源

获取专家分析、基于真实项目的经验洞察，以及精选的客户与行业动态。深入了解营销测量、营销评估相关趋势、行业特定洞察，并访问我们全面的资源库，帮助您解读营销表现并支持战略决策。

Featured by Ekimetrics

新闻
January 26, 2026
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Minute Read

Ekimetrics 再度荣获Forrester Wave™营销测量与优化领导者称号

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成功案例
December 8, 2025
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Minute Read

How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling

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文章
November 25, 2025
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从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量

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热门话题

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营销策略提效与优化

通过先进的营销组合模型（MMM），识别增长驱动因素、测试不同情景，并在渠道与产品之间优化营销组合，实现可持续、数据驱动的业绩提升。

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新闻
January 26, 2026
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Minute Read

Ekimetrics 再度荣获Forrester Wave™营销测量与优化领导者称号

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文章
January 5, 2025
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Minute Read

Marketing Mix Modeling: What Coty, Nestlé, and Pierre & Vacances – Center Parcs do to steer their marketing performance

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文章
December 11, 2025
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Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters

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奢侈品美妆

结合数据分析与行业洞察，我们帮助客户加速零售与奢侈品业务增长，强化品牌资产，并在各市场与客户旅程中推动可持续的全渠道发展。

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文章
October 21, 2025
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Minute Read

Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons

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文章
October 2, 2025
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Why Influencer marketing is no longer a measurement blind spot

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白皮书
September 3, 2025
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The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

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新闻
September 19, 2024
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4 Minute Read

The 11th IEEE International Conference on Data Science and Advanced Analytics (DSAA) has accepted our scientific paper on AthenIA

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新闻
September 2, 2024
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3 Minute Read

Ekimetrics appoints Christina Cen as General Manager, China, to lead our Shanghai office and support our strategic expansion in the APAC region

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新闻
July 23, 2024
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3 Minute Read

Ekimetrics releases 'Measurement explained', an interactive training tool for effectiveness teams and their marketing colleagues

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营销策略提效与优化
新闻
June 25, 2024
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3 Minute Read

The International Joint Conference on Artificial Intelligence (IJCAI) has accepted our scientific paper

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新闻
July 24, 2024
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3 Minute Read

Scalable creative quality measurement reveals advertisers could double YouTube ad ROI

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营销策略提效与优化
新闻
July 17, 2024
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5 Minute Read

Ekimetrics launches CLAIR to demystify and democratize AI

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新闻
July 8, 2024
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2 Minute Read

Ekimetrics earns EcoVadis Gold medal: Among the top 2%

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新闻
June 19, 2024
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6 Minute Read

Revolutionizing Marketing Measurement: Introducing One.Vision and its 3 Core Modules

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营销策略提效与优化
新闻
May 14, 2024
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3 Minute Read

Ekimetrics joins the prestigious French Tech 120 ranking

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