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白皮书
November 25, 2025
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白皮书: 长期品牌建设ROI的科学衡量

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新闻
November 13, 2025
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Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling

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文章
November 5, 2025
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Agentic AI for Marketing: When Data Turns into Action

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Marketing & Commercial Effectiveness

通过先进的营销组合建模（MMM），识别增长驱动因素、测试不同情景，并在渠道与产品之间优化您的营销组合，实现可持续、数据驱动的业绩提升。

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文章
January 5, 2025
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Marketing Mix Modeling: What Coty, Nestlé, and Pierre & Vacances – Center Parcs do to steer their marketing performance

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文章
December 11, 2025
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Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters

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Business case
December 8, 2025
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How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling

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Luxury & Beauty

结合数据分析与行业洞察，加速零售与奢侈品业务增长，强化品牌资产，并在各市场与客户旅程中推动可持续的全渠道发展。

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文章
October 2, 2025
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Why Influencer marketing is no longer a measurement blind spot

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白皮书
September 3, 2025
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The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

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文章
July 22, 2025
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Why luxury and beauty Maisons need AI to steer their transformation

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白皮书
August 4, 2025
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Ekimetrics x Google: Mastering Creative Excellence on YouTube in Europe

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文章
August 4, 2025
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How Accor is redesigning its marketing strategy on a global scale, thanks to Marketing Mix Modeling and the One.Vision platform

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营销策略提效与优化
文章
July 30, 2025
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Brand tracking, attribution, incrementality testing, Marketing Mix Modeling: Which measurement method should ​​you use, when, and why?

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营销策略提效与优化
文章
July 22, 2025
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Why luxury and beauty Maisons need AI to steer their transformation

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奢侈品、时尚与美妆
AI与生成式AI
文章
July 21, 2025
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Marketing Mix Modeling: A holistic method to reveal the actual impact of all your marketing levers

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营销策略提效与优化
新闻
July 16, 2025
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Ekimetrics Accelerates U.S. Expansion with Strategic Elevate Plan to Lead Enterprise AI Deployment at Scale

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文章
June 27, 2025
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Short-term results vs. long-term strategy: ​​Avoid trade-offs with Marketing Mix Modeling

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营销策略提效与优化
Business case
June 20, 2025
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How AI is revolutionizing assortment strategy at Jaeger-LeCoultre and IWC

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奢侈品、时尚与美妆
AI与生成式AI
卓越运营
文章
June 12, 2025
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Driving adoption and impact: How Agentic AI is transforming Marketing Mix Modeling

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营销策略提效与优化
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