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OUR perspective

资讯、洞察与最新动态

作为数据科学和AI解决方案的行业领导者，Ekimetrics易启捷思积极与您分享我们的成功经验、洞察和见解。我们邀请您探索客户成功案例、行业白皮书、洞察文章等，并了解我们的最新动态。

INSIGHTS

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从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量

在全球经济波动与短期绩效压力倍增的背景下，品牌建设作为企业长期增长的核心支柱，其投资正在不断承压。传统上被视为“无形”的品牌资产，由于难以直接关联至销售业绩，在近几年的营销预算中不断受到挤压。

针对这一核心困境，Ekimetrics重磅发布白皮书《从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量》，系统性地阐述了如何将品牌营销的长期影响转化为可量化、可解释的生意价值和商业洞察，助力营销决策者实现从经验驱动到数据驱动的战略升级。

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Upcoming

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了解Ekimetrics易启捷思的最新动态

Ekimetrics at ARF Marketing Analytics Accelerator

November 13, 2024 Location: New York, USA

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The International Conference on Learning Representations (ICLR) 2024 workshop has accepted our scientific paper on ClimateQ&A

May 6, 2024 Location:

Past event

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Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

April 3, 2024 Location:

Past event

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Using AI to Create Customer-Centric Business Strategies

March 28, 2024 Location:

Past event

Learn More

联系我们

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资讯、洞察与最新动态

精选内容

从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量

Ekimetrics x Google: Mastering Creative Excellence on YouTube in Europe

How Accor is redesigning its marketing strategy on a global scale, thanks to Marketing Mix Modeling and the One.Vision platform

Brand tracking, attribution, incrementality testing, Marketing Mix Modeling: Which measurement method should you use, when, and why?

Why luxury and beauty Maisons need AI to steer their transformation

Marketing Mix Modeling: A holistic method to reveal the actual impact of all your marketing levers

Ekimetrics Accelerates U.S. Expansion with Strategic Elevate Plan to Lead Enterprise AI Deployment at Scale

Short-term results vs. long-term strategy: Avoid trade-offs with Marketing Mix Modeling

How AI is revolutionizing assortment strategy at Jaeger-LeCoultre and IWC

Driving adoption and impact: How Agentic AI is transforming Marketing Mix Modeling

Ekimetrics and CreativeX Announce Partnership to Advance Creative Insights in Marketing Mix Modeling to Give Brands a New Competitive Advantage

GenAI for business in action

Ekimetrics reshapes its executive governance as part of “Elevate”, its 2028 strategic plan to become the global leader in AI deployment at scale

其他动态

Ekimetrics at ARF Marketing Analytics Accelerator

The International Conference on Learning Representations (ICLR) 2024 workshop has accepted our scientific paper on ClimateQ&A

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

Using AI to Create Customer-Centric Business Strategies

联系我们的

数据科学专家

精选内容

从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量

Ekimetrics x Google: Mastering Creative Excellence on YouTube in Europe

How Accor is redesigning its marketing strategy on a global scale, thanks to Marketing Mix Modeling and the One.Vision platform

Brand tracking, attribution, incrementality testing, Marketing Mix Modeling: Which measurement method should ​​you use, when, and why?

Why luxury and beauty Maisons need AI to steer their transformation

Marketing Mix Modeling: A holistic method to reveal the actual impact of all your marketing levers

Ekimetrics Accelerates U.S. Expansion with Strategic Elevate Plan to Lead Enterprise AI Deployment at Scale

Short-term results vs. long-term strategy: ​​Avoid trade-offs with Marketing Mix Modeling

How AI is revolutionizing assortment strategy at Jaeger-LeCoultre and IWC

Driving adoption and impact: How Agentic AI is transforming Marketing Mix Modeling

Ekimetrics and CreativeX Announce Partnership to Advance Creative Insights in Marketing Mix Modeling to Give Brands a New Competitive Advantage

GenAI for business in action

Ekimetrics reshapes its executive governance as part of “Elevate”, its 2028 strategic plan to become the global leader in AI deployment at scale

其他动态

Ekimetrics at ARF Marketing Analytics Accelerator

The International Conference on Learning Representations (ICLR) 2024 workshop has accepted our scientific paper on ClimateQ&A

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

Using AI to Create Customer-Centric Business Strategies

联系我们的

数据科学专家

Brand tracking, attribution, incrementality testing, Marketing Mix Modeling: Which measurement method should you use, when, and why?

Short-term results vs. long-term strategy: Avoid trade-offs with Marketing Mix Modeling