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资讯、洞察与最新动态

作为数据科学和AI解决方案的行业领导者，Ekimetrics易启捷思积极与您分享我们的成功经验、洞察和见解。我们邀请您探索客户成功案例、行业白皮书、洞察文章等，并了解我们的最新动态。

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从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量

在全球经济波动与短期绩效压力倍增的背景下，品牌建设作为企业长期增长的核心支柱，其投资正在不断承压。传统上被视为“无形”的品牌资产，由于难以直接关联至销售业绩，在近几年的营销预算中不断受到挤压。

针对这一核心困境，Ekimetrics重磅发布白皮书《从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量》，系统性地阐述了如何将品牌营销的长期影响转化为可量化、可解释的生意价值和商业洞察，助力营销决策者实现从经验驱动到数据驱动的战略升级。

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健康与制药
奢侈品、时尚与美妆
消费品
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其他动态

了解Ekimetrics易启捷思的最新动态

Ekimetrics at ARF Marketing Analytics Accelerator

November 13, 2024 Location: New York, USA

The International Conference on Learning Representations (ICLR) 2024 workshop has accepted our scientific paper on ClimateQ&A

May 6, 2024 Location:

Past event

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

April 3, 2024 Location:

Past event

Using AI to Create Customer-Centric Business Strategies

March 28, 2024 Location:

Past event
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