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OUR perspective

资讯、洞察与最新动态

作为数据科学和AI解决方案的行业领导者，Ekimetrics易启捷思积极与您分享我们的成功经验、洞察和见解。我们邀请您探索客户成功案例、行业白皮书、洞察文章等，并了解我们的最新动态。

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从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量

在全球经济波动与短期绩效压力倍增的背景下，品牌建设作为企业长期增长的核心支柱，其投资正在不断承压。传统上被视为“无形”的品牌资产，由于难以直接关联至销售业绩，在近几年的营销预算中不断受到挤压。

针对这一核心困境，Ekimetrics重磅发布白皮书《从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量》，系统性地阐述了如何将品牌营销的长期影响转化为可量化、可解释的生意价值和商业洞察，助力营销决策者实现从经验驱动到数据驱动的战略升级。

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Upcoming

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了解Ekimetrics易启捷思的最新动态

Ekimetrics at ARF Marketing Analytics Accelerator

November 13, 2024 Location: New York, USA

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The International Conference on Learning Representations (ICLR) 2024 workshop has accepted our scientific paper on ClimateQ&A

May 6, 2024 Location:

Past event

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Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

April 3, 2024 Location:

Past event

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Using AI to Create Customer-Centric Business Strategies

March 28, 2024 Location:

Past event

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资讯、洞察与最新动态

精选内容

从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量

从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量

白皮书: 长期品牌建设ROI的科学衡量

Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling

Agentic AI for Marketing: When Data Turns into Action

Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons

3 techniques for defending your 2026 marketing budget thanks to Marketing Mix Modeling

How Marketing Mix Modeling transformed the decision-making process at Pierre & Vacances-Center Parcs

Branding Beyond the Quarter: Measuring Long-Term Media Impact with Data Science

Why Influencer marketing is no longer a measurement blind spot

MMM vs. MTA: Which marketing measurement approach drives better decisions?

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

Ekimetrics x Google study: ROI on YouTube multiplied by 1.7, thanks to the creativity of videos

其他动态

Ekimetrics at ARF Marketing Analytics Accelerator

The International Conference on Learning Representations (ICLR) 2024 workshop has accepted our scientific paper on ClimateQ&A

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

Using AI to Create Customer-Centric Business Strategies

联系我们的

数据科学专家

精选内容

从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量

从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量

白皮书: 长期品牌建设ROI的科学衡量

Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling

Agentic AI for Marketing: When Data Turns into Action

Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons

3 techniques for defending ​​your 2026 marketing budget thanks to Marketing Mix Modeling

How Marketing Mix Modeling transformed the decision-making process at Pierre & Vacances-Center Parcs

Branding Beyond the Quarter: Measuring Long-Term Media Impact with Data Science

Why Influencer marketing is no longer a measurement blind spot

MMM vs. MTA: Which marketing measurement approach drives better decisions?

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

Ekimetrics x Google study: ROI on YouTube multiplied by 1.7, thanks to the creativity of videos

其他动态

Ekimetrics at ARF Marketing Analytics Accelerator

The International Conference on Learning Representations (ICLR) 2024 workshop has accepted our scientific paper on ClimateQ&A

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

Using AI to Create Customer-Centric Business Strategies

联系我们的

数据科学专家

3 techniques for defending your 2026 marketing budget thanks to Marketing Mix Modeling