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News, insights, and events

Your successes matter. As MMM and AI experts since 2006, we want to share our vision, learnings and showcase our clients’ achievements. Explore our clients’ stories, opinion papers, interviews, articles, and discover upcoming events.

INSIGHTS

Featured content

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

The Business of Fashion, in partnership with Ekimetrics, published The CMO Brief to explore common challenges to marketing success, and how to overcome them with actionable insights.

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Whitepaper
June 26, 2023

The new world of marketing measurement: best practice for impact and resilience

Whitepaper
June 8, 2023

ChatGPT and generative AI, a turning point in the history of AI ?

Whitepaper
June 6, 2023

How Marketing Mix Modeling can become a powerful tool for sustainable business performance

Whitepaper
June 6, 2023

Marketing Strategies: Navigating the New Normal. Marketing Benchmark For FMCG Sector in APAC

Blog article
June 1, 2023

To improve your company's performance, think about data science

Blog article
May 29, 2023

Artificial Intelligence: “The petition championed by Elon Musk cut through two fundamentals of Silicon Valley ideology: the cult of performance and the parasitism of the state”

Whitepaper
May 4, 2023

Marketing Strategies: Navigating the New Normal. Marketing Benchmark For Luxury Fashion Sector in APAC

Whitepaper
May 2, 2023

Surviving Inflation: How can data create a competitive edge by steering price and promo?

Blog article
May 2, 2023

Putting the opportunities of generative AI into perspective (3/3)

Blog article
May 2, 2023

What is generative AI and why does it matter? (1/3)

Blog article
May 2, 2023

The limitations and watch-outs of generative AI (2/3)

Whitepaper
April 26, 2023

Sustainability in Fashion: Why Data Science Matters

Consumer Healthcare & Pharmaceuticals
Financial Services
Mobility
Retail & QSR
Retail CPG
Retail Luxury, Fashion & Beauty
Operational Excellence
Customer Analytics
Marketing Effectiveness (MMM)
AI for Sustainability
AI & Generative AI
Upcoming

Upcoming Events

Hear our clients’ experiences, testimonials, and winning practices with AI, Generative AI, and Marketing Mix Modeling.

Ekimetrics at ARF Marketing Analytics Accelerator

November 13, 2024 Location: New York, USA

The International Conference on Learning Representations (ICLR) 2024 workshop has accepted our scientific paper on ClimateQ&A

May 6, 2024 Location:

Past event

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

April 3, 2024 Location:

Past event

Using AI to Create Customer-Centric Business Strategies

March 28, 2024 Location:

Past event
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