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OUR perspective

News, insights, and events

Your successes matter. As MMM and AI experts since 2006, we want to share our vision, learnings and showcase our clients’ achievements. Explore our clients’ stories, opinion papers, interviews, articles, and discover upcoming events.

INSIGHTS

Featured content

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

The Business of Fashion, in partnership with Ekimetrics, published The CMO Brief to explore common challenges to marketing success, and how to overcome them with actionable insights.

Download to access the full report.

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Blog article
September 6, 2023

Can the beauty industry break its addiction to ‘Gift with Purchase’?

Blog article
September 4, 2023

Data Clean Rooms: Overcoming Technical and Human Challenges with Governance

Blog article
August 30, 2023

Facing inflation: leveraging data science to optimize price and promotion strategy

News
August 29, 2023

Ekimetrics recognized as a Leader in Marketing Measurement and Optimization

Whitepaper
August 29, 2023

The Forrester Wave: Marketing Measurement and Optimization, Q3 2023

Blog article
August 1, 2023

On the importance of first actions to achieve sustainable development

Blog article
July 31, 2023

Evaluating self-attention interpretability through human-grounded experimental protocol

Blog article
July 27, 2023

Inflation: leveraging Data Science to revamp pricing & promotion opportunities

News
July 24, 2023

Ekimetrics presents its scientific paper on Interpretability and NLP at the xAI World Conference

News
July 5, 2023

Responsible AI: Advanced Level certification by LabelIA for Ekimetrics

Blog article
July 4, 2023

Generative AI in your ecosystem: relevance, embedding, control

Whitepaper
June 27, 2023

Marketing Strategies: Navigating the New Normal. Marketing Benchmark For Beauty & Fragrance Sector in APAC

Consumer Healthcare & Pharmaceuticals
Financial Services
Mobility
Retail & QSR
Retail CPG
Retail Luxury, Fashion & Beauty
Operational Excellence
Customer Analytics
Marketing Effectiveness (MMM)
AI for Sustainability
AI & Generative AI
Upcoming

Upcoming Events

Hear our clients’ experiences, testimonials, and winning practices with AI, Generative AI, and Marketing Mix Modeling.

Ekimetrics at ARF Marketing Analytics Accelerator

November 13, 2024 Location: New York, USA

The International Conference on Learning Representations (ICLR) 2024 workshop has accepted our scientific paper on ClimateQ&A

May 6, 2024 Location:

Past event

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

April 3, 2024 Location:

Past event

Using AI to Create Customer-Centric Business Strategies

March 28, 2024 Location:

Past event
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