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OUR perspective

News, insights, and events

Your successes matter. As MMM and AI experts since 2006, we want to share our vision, learnings and showcase our clients’ achievements. Explore our clients’ stories, opinion papers, interviews, articles, and discover upcoming events.

INSIGHTS

Featured content

The 5 AI trends in 2025

AI is constantly evolving, and following its mutations and disruptions is essential for any decision-maker aiming to unlock its full value. Since anticipating and transmitting are part of our DNA, we’re sharing today the key trends that will shape tomorrow’s tangible and sustainable ROI for your organization.

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Whitepaper

Surviving Inflation: How can data create a competitive edge by steering price and promo?

Blog article

Putting the opportunities of generative AI into perspective (3/3)

Blog article

What is generative AI and why does it matter? (1/3)

Blog article

The limitations and watch-outs of generative AI (2/3)

Whitepaper

Sustainability in Fashion: Why Data Science Matters

News

Innovation: ClimateQ&A, a new AI chat tool for environmental issues

Blog article

Understand your real marketing carbon footprint to crack sustainable business performance (2/3)

Blog article

How to leverage MMM practices toward more sustainable performance (3/3)

Blog article

Why your marketing investments need to be sustainable from now on (1/3)

Blog article

Why is data science transformation so important for Private Equity?

Blog article

How can businesses leverage data science best to accelerate value creation?

Blog article

Make smarter decisions, quicker, and more often with Data Science

Consumer Healthcare & Pharmaceuticals
Financial Services
Mobility
Retail & QSR
Retail CPG
Retail Luxury, Fashion & Beauty
Operational Excellence
Customer Analytics
Marketing Effectiveness (MMM)
AI for Sustainability
AI & Generative AI
Upcoming

Upcoming Events

Hear our clients’ experiences, testimonials, and winning practices with AI, Generative AI, and Marketing Mix Modeling.

Ekimetrics at ARF Marketing Analytics Accelerator

November 13, 2024 Location: New York, USA

The International Conference on Learning Representations (ICLR) 2024 workshop has accepted our scientific paper on ClimateQ&A

May 6, 2024 Location:

Past event

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

April 3, 2024 Location:

Past event

Using AI to Create Customer-Centric Business Strategies

March 28, 2024 Location:

Past event
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