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OUR perspective

News, insights, and events

Your successes matter. As MMM and AI experts since 2006, we want to share our vision, learnings and showcase our clients’ achievements. Explore our clients’ stories, opinion papers, interviews, articles, and discover upcoming events.

INSIGHTS

Featured content

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

The Business of Fashion, in partnership with Ekimetrics, published The CMO Brief to explore common challenges to marketing success, and how to overcome them with actionable insights.

Download to access the full report.

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News
April 7, 2023

Innovation: ClimateQ&A, a new AI chat tool for environmental issues

Blog article
March 21, 2023

Understand your real marketing carbon footprint to crack sustainable business performance (2/3)

Blog article
March 21, 2023

How to leverage MMM practices toward more sustainable performance (3/3)

Blog article
March 21, 2023

Why your marketing investments need to be sustainable from now on (1/3)

Blog article
March 3, 2023

Why is data science transformation so important for Private Equity?

Blog article
February 20, 2023

How can businesses leverage data science best to accelerate value creation?

Blog article
January 31, 2023

Make smarter decisions, quicker, and more often with Data Science

News
January 1, 2023

Ekimetrics x The French Chamber in Hong Kong launch The Hong Kong Business Dashboard

Blog article
December 29, 2022

How to measure the efficiency of creativity in advertising in 5 steps?

Blog article
December 29, 2022

Creative execution x Marketing effectiveness

Blog article
December 29, 2022

Measuring the efficiency of creativity in advertising

Blog article
December 9, 2022

Where is the value in (marketing) measurement?

Consumer Healthcare & Pharmaceuticals
Financial Services
Mobility
Retail & QSR
Retail CPG
Retail Luxury, Fashion & Beauty
Operational Excellence
Customer Analytics
Marketing Effectiveness (MMM)
AI for Sustainability
AI & Generative AI
Upcoming

Upcoming Events

Hear our clients’ experiences, testimonials, and winning practices with AI, Generative AI, and Marketing Mix Modeling.

Ekimetrics at ARF Marketing Analytics Accelerator

November 13, 2024 Location: New York, USA

The International Conference on Learning Representations (ICLR) 2024 workshop has accepted our scientific paper on ClimateQ&A

May 6, 2024 Location:

Past event

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

April 3, 2024 Location:

Past event

Using AI to Create Customer-Centric Business Strategies

March 28, 2024 Location:

Past event
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