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OUR perspective

News, insights, and events

Your successes matter. As MMM and AI experts since 2006, we want to share our vision, learnings and showcase our clients’ achievements. Explore our clients’ stories, opinion papers, interviews, articles, and discover upcoming events.

INSIGHTS

Featured content

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

The Business of Fashion, in partnership with Ekimetrics, published The CMO Brief to explore common challenges to marketing success, and how to overcome them with actionable insights.

Download to access the full report.

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Blog article
January 29, 2024

Building bridges between short-term ROI and Desirability in turbulent times!

News
January 18, 2024

Ekimetrics and YouGov join forces to integrate YouGov data into companies’ brand image analyses

Whitepaper
January 10, 2024

Scaling Marketing Effectiveness

Blog article
December 4, 2023

Data Clean Rooms: 3 must-know use cases to unlock new possibilities for businesses

Whitepaper
November 27, 2023

Long-term marketing performance, brand equity: measuring and optimizing to guide your decisions

Blog article
November 10, 2023

CMOs: What your CFO needs to know about ROI

News
October 20, 2023

Committed to excellence, driven by a mission

Blog article
October 19, 2023

Rethinking APAC's Customer Engagement Strategy Post-Covid Using First Party Data (3/3)

News
October 17, 2023

Ekimetrics launches the Radians platform

Blog article
October 2, 2023

Marketing pharma: leveraging data science to create a competitive advantage

Blog article
September 27, 2023

Rethinking APAC's Customer Engagement Strategy Post-Covid Using First Party Data (2/3)

Blog article
September 14, 2023

Rethinking APAC's Customer Engagement Strategy Post-Covid Using First Party Data (1/3)

Consumer Healthcare & Pharmaceuticals
Financial Services
Mobility
Retail & QSR
Retail CPG
Retail Luxury, Fashion & Beauty
Operational Excellence
Customer Analytics
Marketing Effectiveness (MMM)
AI for Sustainability
AI & Generative AI
Upcoming

Upcoming Events

Hear our clients’ experiences, testimonials, and winning practices with AI, Generative AI, and Marketing Mix Modeling.

Ekimetrics at ARF Marketing Analytics Accelerator

November 13, 2024 Location: New York, USA

The International Conference on Learning Representations (ICLR) 2024 workshop has accepted our scientific paper on ClimateQ&A

May 6, 2024 Location:

Past event

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

April 3, 2024 Location:

Past event

Using AI to Create Customer-Centric Business Strategies

March 28, 2024 Location:

Past event
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