Our Podcasts
Grâce à des échanges concrets et éclairants avec des leaders et partenaires du secteur, le podcast Ekimetrics vous aide à comprendre et à utiliser la data pour générer un impact business réel.
Haleon: How effectiveness transformation and a common language of performance has redefined media planning
We’ll hear more about the scale of the operation - 1000+ marketers in Haleon, mirrored by over 800 in Haleon’s media agency Publicis – and how it has changed media and marketing decision-making for what is now nearing 80% of Haleon’s global media spend. Tune in to hear the impact of this ambitious and successful measurement programme, from hard metrics to softer benefits, while Tom and Michelle candidly share their experiences, from the lows to the highs, and their advice to others from those learnings.
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Or, everything you wanted to know about MMM and econometrics, but didn’t dare to ask.
MMM and econometrics are powerful strategic tools, but many of the old views of MMM persist. It's just for sales modelling. It's only for media. But those views mean MMM is often misunderstood, misused and under-valued.
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