Haleon: How effectiveness transformation and a common language of performance has redefined media planning

In this episode, we follow up on our previous podcast with Haleon to find out more about the impact of its transformation to an always on, global effectiveness programme. We’re joined by Tom Mills, Global Head of Media Investment at Haleon, and Michelle Hobbs, Global Media Lead at Publicis Le One, Haleon’s media agency.

We’ll hear more about the scale of the operation - 1000+ marketers in Haleon, mirrored by over 800 in Haleon’s media agency Publicis – and how it has changed media and marketing decision-making for what is now nearing 80% of Haleon’s global media spend. Tune in to hear the impact of this ambitious and successful measurement programme, from hard metrics to softer benefits, while Tom and Michelle candidly share their experiences, from the lows to the highs, and their advice to others from those learnings.