Sky x Ekimetrics: Cultivating a measurement and effectiveness culture through media triangulation

Sky has been steadily building its marketing effectiveness capability. With Head of UK Effectiveness and Econometrics, Tom Hallett at the forefront, Sky has developed a highly sophisticated and pragmatic approach to measurement triangulation – aka Unified Measurement – bringing together different techniques to create a common language of performance throughout the funnel and across channels. In this podcast, Tom shares his learnings in balancing both organisational and methodological change, providing valuable, practical insight to others embarking upon or currently navigating a similar journey.