How brands like Jaeger-LeCoultre and IWC harnessed AI to optimize assortments across 3,000 retail locations

Ensuring the right product in the right place atthe right time was a complex challenge for these global luxury Maisons. Withover 3,000 luxury boutiques, exclusive timepieces, and a diverse clientele, managing assortments manually through spreadsheets led to inefficiencies:

• Lack of localized assortment strategies led to missed sales opportunities
• High inventory immobilization tied up millions in unsold stock
• Time-consuming and manual assortment processes created bottlenecks in execution

In collaboration with several iconic watch brands, Ekimetrics developed an AI-powered assortment solution, enabling the companies to adjust stock allocations dynamically per store on a regular basis:

• Harnessing AI-driven insights from historical sales and customer trends to recommend ideal assortments
• Automating decision-making by integrating Golden Rules defined by marketing and supply chain teams
• Enabling manual adjustments by assortment managers to fine-tune recommendations and ensure flexibility

By implementing this AI-driven solution, brands like IWC and Jaeger-LeCoultre transformed their approach to merchandise planning, increasing both efficiency and adoption, transforming retail assortment management across 3,000 luxury points of sale in just a few months:

• Localized precision, globally scaled: Delivers store-specific assortments based on real-time customer trends and local profiles, enhancing model availability and in-store relevance.
• Operational efficiency unlocked: Automates manual, Excel-based planning processes—cutting time-to-action from days to seconds and freeing up critical resources across Maisons.
• Smarter inventory allocation: Minimizes capital immobilization by aligning stock to true market demand, reducing unsold high-value items across the network.