Note-Taking
Welcome to the Marketing Society Global Conference: Changemakers Challenge.
Sit back, relax and stay present as we take care of note-taking on your behalf. Simply sign up to receive notes for the whole conference straight to your inbox in the days that follow, leaving you free to focus on the challenge to think bigger, act braver and make a measurable impact.
Be sure to stay connected to receive monthly insights and exclusive event information. It’s always light touch and designed to bring you all our latest thinking and free resources across Marketing & Commercial Effectiveness, Customer Analytics and Operational Effectiveness.
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Modern MMM empowers marketing leaders to make confident, growth-driving decisions
Today’s marketing leaders face complex ecosystems: fragmented data, shifting consumer behaviours, and increased pressure to prove impact.
Modern MMM transforms this complexity into clarity, revealing which channels, campaigns, and investments drive real business outcomes, without relying on cookies or black-box analytics.
Brand & Long-term Enhancement
Strengthen brand equity while sustaining performance. We help you quantify long-term brand investments and their commercial return, combining strategic foresight with tactical precision.
Creative Effectiveness
Identify which creative assets truly move the needle. We measure and optimise creative performance across markets to help CMOs scale ideas that convert.
Influencer Measurement & Sponsorship
Turn cultural relevance into measurable growth. We cut through the noise to show what truly drives impact, connecting data and creativity to reveal how influencer partnerships and sponsorships build real brand and business value.