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Our latest insights and data resources

Access expert analysis, real-world learnings from our data science capabilities, and selected news on our work and clients. Dive into MMM trends, industry-specific insights, and a full library of resources across formats and expertise areas to decode marketing performance and guide strategic decisions.

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Marketing & Commercial Effectiveness

Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.

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Whitepaper
February 3, 2025
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5 Criteria for Choosing the Right Marketing Mix Modeling Partner

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Blog article
February 2, 2026
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Understanding cross-channel media synergies: How MMM helps you quantify what attribution misses

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News
January 26, 2026
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Ekimetrics recognized as a Leader in Marketing Measurement and Optimization

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Luxury & Beauty

Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.

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Whitepaper
February 13, 2026
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'Quiet AI': Elevating Online and In-Store Experience Across Luxury and Beauty Retail

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Blog article
October 21, 2025
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Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons

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Blog article
October 2, 2025
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Why Influencer marketing is no longer a measurement blind spot

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News
December 8, 2025
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Ekimetrics Balances Strong Economic Growth with Carbon Footprint Reduction

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Report
December 8, 2025
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Ekimetrics 2024 ESG Report

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Blog article
December 8, 2025
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Agentic AI: Definition, real-world applications, and how to integrate it into your business

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Business case
December 8, 2025
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How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling

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Mobility
Marketing Effectiveness (MMM)
News
November 13, 2025
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Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling

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Marketing Effectiveness (MMM)
Blog article
November 5, 2025
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Agentic AI for Marketing: When Data Turns into Action

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AI & Generative AI
Marketing Effectiveness (MMM)
Blog article
October 21, 2025
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Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons

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Retail Luxury, Fashion & Beauty
AI & Generative AI
Blog article
October 21, 2025
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3 techniques for defending ​​your 2026 marketing budget thanks to Marketing Mix Modeling

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Marketing Effectiveness (MMM)
Blog article
October 16, 2025
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How Marketing Mix Modeling transformed the decision-making process at Pierre & Vacances-Center Parcs

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Marketing Effectiveness (MMM)
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