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Our latest insights and data resources

Access expert analysis, real-world learnings from our data science capabilities, and selected news on our work and clients. Dive into MMM trends, industry-specific insights, and a full library of resources across formats and expertise areas to decode marketing performance and guide strategic decisions.

Featured by Ekimetrics

Blog article
September 21, 2026
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Minute Read

Retail: How Leroy Merlin optimizes the ROI of its business investments with AI

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Blog article
September 3, 2026
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Scenario Planning in Marketing: How to Turn Uncertainty Into Smarter Investment Decisions

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Whitepaper
August 5, 2026
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How to Build a Marketing Budget You Can Actually Defend

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Trending Topics

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MMM explained

Explore the fundamentals of Marketing Mix Modeling to understand how it works, what it measures, and how to get started for clearer, more confident marketing decisions.

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Blog article
September 29, 2026
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Minute Read

Marketing Performance Measurement: How to Build a System That Drives Decisions

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Blog article
September 24, 2026
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How Predictive Marketing Analytics Improves Campaigns

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Marketing & Commercial Effectiveness

Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.

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Blog article
July 9, 2026
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Can Your Marketing Mix Model Measure Heatwaves, Cold Snaps, and Temperature Effects?

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July 8, 2026
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Data-Driven Content Marketing: How to Turn Editorial Decisions into Business Outcomes

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Blog article
July 6, 2026
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Big Data Marketing: From Data Volume to Decision Intelligence

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Luxury & Beauty

Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.

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Whitepaper
May 14, 2026
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Speed vs. Control vs. Flexibility What Your AI Architecture Says About Your Business

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Blog article
April 3, 2026
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How AI is reinventing beauty diagnosis: from dermatological expertise to personalized prescriptions

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Blog article
March 17, 2026
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What’s Driving Results in Fashion and Beauty Marketing Today: Real-world views from those inside the industry

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Blog article
September 29, 2026
•
Minute Read

Marketing Performance Measurement: How to Build a System That Drives Decisions

Read More
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MMM Explained
Blog article
September 24, 2026
•
Minute Read

How Predictive Marketing Analytics Improves Campaigns

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MMM Explained
Blog article
September 21, 2026
•
Minute Read

Retail: How Leroy Merlin optimizes the ROI of its business investments with AI

Read More
Retail CPG
Marketing Effectiveness (MMM)
AI & Generative AI
Blog article
September 18, 2026
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Minute Read

Why Your Marketing Budget Allocation Is Harder to Defend Than You Think

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Marketing Effectiveness (MMM)
Blog article
September 14, 2026
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Minute Read

What Is AOP Marketing and Why Your Budget Cycle Needs a Measurement Foundation

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Marketing Effectiveness (MMM)
Blog article
September 9, 2026
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Minute Read

How to Measure Incrementality: From Campaign Validation to Budget Calibration

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Marketing Effectiveness (MMM)
Blog article
September 8, 2026
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Minute Read

How to Justify Your Marketing Budget: From Budget Defense to Capital Allocation

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Marketing Effectiveness (MMM)
Blog article
September 4, 2026
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Marketing Mix Modeling (MMM): The Complete 2026 Guide

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Marketing Effectiveness (MMM)
Blog article
September 3, 2026
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Minute Read

Scenario Planning in Marketing: How to Turn Uncertainty Into Smarter Investment Decisions

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Marketing Effectiveness (MMM)
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