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Our latest insights and data resources

Access expert analysis, real-world learnings from our data science capabilities, and selected news on our work and clients. Dive into MMM trends, industry-specific insights, and a full library of resources across formats and expertise areas to decode marketing performance and guide strategic decisions.

Featured by Ekimetrics

Blog article
June 19, 2026
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Minute Read

How AI is Reshaping Marketing Effectiveness: 5 takeaways from Tom Davenport

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Whitepaper
June 10, 2026
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Minute Read

Rethinking Marketing Effectiveness in an Ecosystem World

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Blog article
May 29, 2026
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4 Minute Read

Your AI Pilot Worked. Here's Why It Still Won't Scale.

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Trending Topics

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Marketing & Commercial Effectiveness

Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.

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Interviews
March 4, 2026
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Minute Read

“Marketing Mix Modeling Must Become a Decision System”

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Whitepaper
February 27, 2026
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Minute Read

YouTube creative effectiveness: Three golden rules that could double ROI

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Whitepaper
February 27, 2026
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Minute Read

Advanced Study: Measuring YouTube ad creative quality impact at scale

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Luxury & Beauty

Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.

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Whitepaper
May 14, 2026
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Minute Read

Speed vs. Control vs. Flexibility What Your AI Architecture Says About Your Business

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Blog article
April 3, 2026
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Minute Read

How AI is reinventing beauty diagnosis: from dermatological expertise to personalized prescriptions

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Blog article
March 17, 2026
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What’s Driving Results in Fashion and Beauty Marketing Today: Real-world views from those inside the industry

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Blog article
June 19, 2026
•
Minute Read

How AI is Reshaping Marketing Effectiveness: 5 takeaways from Tom Davenport

Read More
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AI & Generative AI
Marketing Effectiveness (MMM)
Blog article
June 18, 2026
•
Minute Read

What a Marketing Analytics Company Should Actually Do for Your Business

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Marketing Effectiveness (MMM)
Blog article
June 18, 2026
•
Minute Read

First-Party Data Marketing: From Collection to Business Impact

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Marketing Effectiveness (MMM)
Blog article
June 12, 2026
•
Minute Read

What is the marketing 4P? Strategy, examples, and marketing mix

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Marketing Effectiveness (MMM)
Whitepaper
June 10, 2026
•
Minute Read

Rethinking Marketing Effectiveness in an Ecosystem World

Read More
No items found.
Marketing Effectiveness (MMM)
Blog article
June 9, 2026
•
Minute Read

What Does a Marketing Data Analyst Do, and Why Does the Role Matter?

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Marketing Effectiveness (MMM)
Operational Excellence
Blog article
June 5, 2026
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Minute Read

What Is Data-Driven Marketing? From Data Collection to Business Decisions

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Marketing Effectiveness (MMM)
Blog article
June 1, 2026
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Minute Read

Smarter Marketing Investment in Financial Services: How MMM Drives Better Returns

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Financial Services
Marketing Effectiveness (MMM)
Blog article
May 29, 2026
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4 Minute Read

Your AI Pilot Worked. Here's Why It Still Won't Scale.

Read More
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