Our latest insights and data resources
Access expert analysis, real-world learnings from our data science capabilities, and selected news on our work and clients. Dive into MMM trends, industry-specific insights, and a full library of resources across formats and expertise areas to decode marketing performance and guide strategic decisions.
Featured by Ekimetrics
.svg)
Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling
Agentic AI for Marketing: When Data Turns into Action
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
Trending Topics
Marketing & Commercial Effectiveness
Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.
How Marketing Mix Modeling transformed the decision-making process at Pierre & Vacances-Center Parcs
Why Influencer marketing is no longer a measurement blind spot
MMM vs. MTA: Which marketing measurement approach drives better decisions?
Luxury & Beauty
Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.
'Quiet AI' The Invisible Touch in Luxury and Beauty
Sustainability in Fashion: Why Data Science Matters
The Role of Customer Analytics Throughout the Value Chain
Browse all resources
Filter and Search
Stay connected to get the latest insights
Sign up to receive our latest resources and events, straight to your inbox.