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OUR perspective

News, insights, and events

Your successes matter. As MMM and AI experts since 2006, we want to share our vision, learnings and showcase our clients’ achievements. Explore our clients’ stories, opinion papers, interviews, articles, and discover upcoming events.

INSIGHTS

Featured content

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

The Business of Fashion, in partnership with Ekimetrics, published The CMO Brief to explore common challenges to marketing success, and how to overcome them with actionable insights.

Download to access the full report.

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Blog article
February 26, 2025

Our vision for Marketing Mix Modeling: Combining AI and continuous innovation for smarter decision-making

Blog article
February 19, 2025

Why Responsible AI security is key to protecting data and gaining a competitive edge

Blog article
February 19, 2025

Tackle customer strategy through data: 7 key steps to drive growth

Blog article
February 14, 2025

Optimizing MMM in-Housing: Rebuilding foundations and navigating scenarios

Blog article
February 10, 2025

2025 APAC Data & AI Trends: AI-Driven Business Transformation – Are You Ready for the Change?

Blog article
January 31, 2025

6 things to remember to create strategic impact with Marketing Mix Modeling

Blog article
January 15, 2025

Generative AI at the service of marketing: how to optimize ​​​​content production at scale

Blog article
January 7, 2025

How Bonduelle optimizes its profitability and accelerates its strategic marketing decisions with One.Vision, our Marketing Mix Modeling solution

Interviews
December 10, 2024

Transform marketing decision-making with next-generation Marketing Mix Modeling

Blog article
December 5, 2024

Decoding China's GenAI: A Guide for Global Business

Blog article
December 2, 2024

Self-AMPLIFY: Improving small language models with self post hoc explanations

Whitepaper
November 28, 2024

Marketing Measurement Transformation: How Sky made Unified Marketing Measurement/Triangulation a reality

Consumer Healthcare & Pharmaceuticals
Financial Services
Mobility
Retail & QSR
Retail CPG
Retail Luxury, Fashion & Beauty
Operational Excellence
Customer Analytics
Marketing Effectiveness (MMM)
AI for Sustainability
AI & Generative AI
Upcoming

Upcoming Events

Hear our clients’ experiences, testimonials, and winning practices with AI, Generative AI, and Marketing Mix Modeling.

Ekimetrics at ARF Marketing Analytics Accelerator

November 13, 2024 Location: New York, USA

The International Conference on Learning Representations (ICLR) 2024 workshop has accepted our scientific paper on ClimateQ&A

May 6, 2024 Location:

Past event

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

April 3, 2024 Location:

Past event

Using AI to Create Customer-Centric Business Strategies

March 28, 2024 Location:

Past event
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