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News, insights, and events

Your successes matter. As MMM and AI experts since 2006, we want to share our vision, learnings and showcase our clients’ achievements. Explore our clients’ stories, opinion papers, interviews, articles, and discover upcoming events.

INSIGHTS

Featured content

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

The Business of Fashion, in partnership with Ekimetrics, published The CMO Brief to explore common challenges to marketing success, and how to overcome them with actionable insights.

Download to access the full report.

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Blog article
June 20, 2025

The right product, in the right place, at the right time: How AI is revolutionizing assortment strategy at Jaeger-LeCoultre and IWC

Blog article
June 12, 2025

Driving adoption and impact: How Agentic AI is transforming Marketing Mix Modeling

News
June 11, 2025

Ekimetrics and CreativeX Announce Partnership to Advance Creative Insights in Marketing Mix Modeling to Give Brands a New Competitive Advantage

Whitepaper
June 5, 2025

GenAI for business in action

News
June 3, 2025

Ekimetrics reshapes its executive governance as part of “Elevate”, its 2028 strategic plan to become the global leader in AI deployment at scale

Blog article
May 20, 2025

How to maximize marketing ROI when budgets are tight: the role of Marketing Mix Modeling

Whitepaper
May 19, 2025

'Quiet AI' The Invisible Touch in Luxury and Beauty

Blog article
May 13, 2025

Drive Sustainability through Data from strategy to business impact

News
April 8, 2025

Eric Labaye Appointed Chairman of the Ekimetrics’ Supervisory Board

Whitepaper
March 25, 2025

The 5 AI trends in 2025

Whitepaper
March 6, 2025

Influencer Marketing Measurement for the Next Era

Whitepaper
February 27, 2025

Harnessing the potential of GenAI: Real-world trade-offs and use cases for the financial sector

Consumer Healthcare & Pharmaceuticals
Financial Services
Mobility
Retail & QSR
Retail CPG
Retail Luxury, Fashion & Beauty
Operational Excellence
Customer Analytics
Marketing Effectiveness (MMM)
AI for Sustainability
AI & Generative AI
Upcoming

Upcoming Events

Hear our clients’ experiences, testimonials, and winning practices with AI, Generative AI, and Marketing Mix Modeling.

Ekimetrics at ARF Marketing Analytics Accelerator

November 13, 2024 Location: New York, USA

The International Conference on Learning Representations (ICLR) 2024 workshop has accepted our scientific paper on ClimateQ&A

May 6, 2024 Location:

Past event

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

April 3, 2024 Location:

Past event

Using AI to Create Customer-Centric Business Strategies

March 28, 2024 Location:

Past event
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