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Efficacité marketing et commerciale
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Efficacité marketing et commerciale

Advanced Study: Measuring YouTube ad creative quality impact at scale

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Date: July 25, 2024
Catégorie: Livre blanc
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This study aimed to measure the impact of ad creative quality on YouTube specific video performance. First published in July 2024, the initial study’s findings that creative execution is a significant driver of a campaign’s sales performance.

Download the paper to discover our creative effectiveness measurement methodology.

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