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Access expert analysis, real-world learnings from our data science capabilities, and selected news on our work and clients. Dive into MMM trends, industry-specific insights, and a full library of resources across formats and expertise areas to decode marketing performance and guide strategic decisions.
Featured by Ekimetrics
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
3 techniques for defending your 2026 marketing budget thanks to Marketing Mix Modeling
How Marketing Mix Modeling transformed the decision-making process at Pierre & Vacances-Center Parcs
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Marketing & Commercial Effectiveness
Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.
Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters
How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling
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Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling
Luxury & Beauty
Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.
'Quiet AI' The Invisible Touch in Luxury and Beauty
Sustainability in Fashion: Why Data Science Matters
The Role of Customer Analytics Throughout the Value Chain
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6 things to remember to create strategic impact with Marketing Mix Modeling
Measurement’s Missing Link: Tracing the Impact of Social Communities
Marketing Measurement Transformation: How Sky made Unified Marketing Measurement/Triangulation a reality
How Bonduelle optimizes its profitability and accelerates its strategic marketing decisions with One.Vision, our Marketing Mix Modeling solution
Transform marketing decision-making with next-generation Marketing Mix Modeling
Decoding China's GenAI: A Guide for Global Business
Real Time MMM for CPGs: fantasy, fallacy or entirely feasible?
Ekimetrics named a Visionary in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling (MMM) solutions
Making Effectiveness a Strategic Driver for C-Suite
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