Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling

Ekimetrics has been recognized as a Visionary in the 2025 Gartner Magic Quadrant for Marketing Mix Modeling (MMM). We believe this recognition underscores the company’s commitment to redefining how marketing measurement drives business growth and reconnects marketing decisions across the enterprise.

In our opinion, this recognition highlights Ekimetrics’ ability to combine advanced analytics, AI innovation, and strategic partner model to empower global enterprises with a more actionable, flexible, and creative approach to measurement.

What innovative MMM must deliver

Our Marketing Mix Modeling solution and One.Vision platform are built to help brands thrive amid accelerating AI innovation and complex data transformations. Because to us, CMOs need MMM capabilities that translate insight into enterprise decisions and measurable growth.

In our view, three enablers are critical to deliver impact:

Outcome-led measurement

We believe marketing measurement should start from business outcomes, not data availability.
Our approach connects performance and brand KPIs to real business impact, helping CMOs move beyond reporting to measurable growth decisions.

Contextual precision at scale

Ekimetrics combines a repeatable MMM core with 12 specialized modules that adapt to each brand’s markets, governance and data realities. This modular architecture allows organizations to focus on the capabilities that matter most, from creative effectiveness to media or brand equity, ensuring contextual precision that scales efficiently across markets and entities.

Platform + Services, inseparable

Our One.Vision platform unites advanced analytics with expert services to ensure decisions are understood, adopted and acted upon. We deliver value through the synergy of technology and expertise, a single, outcome-driven system designed to evolve with our clients.

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We partner with leading global brands across CPG, retail, luxury & beauty, financial services, and automotive, health care & pharma combining technology, modular capabilities, and strategy to deliver end-to-end value.

Together, these strengths position Ekimetrics as a forward-thinking partner that enables CMOs and marketing leaders to cut through complexity, connect data with creativity, and transform measurement into decisive business impact.

Shaping the next generation of MMM

Ekimetrics plans to enhance its scenario planning platform with new Agentic AI capabilities and to introduce multi-KPI optimization targets, helping global brands make smarter decisions in a rapidly changing marketing landscape. ”Our vision is to bring MMM to the next frontier – from siloed measurement to fully integrated enterprise decisioning turning measurement itself into a lasting competitive advantage,” said Akhila Venkitachalam, Partner and Head of Marketing and Commercial Effectiveness at Ekimetrics. “MMM was once built for reporting; we’re building it for transformation. Our focus is on turning innovation into tangible impact – empowering CMOs to unite creativity, data, and strategy and make marketing measurement a true engine for growth.”

Ready to turn your marketing measurement into a growth engine?

👉 Explore our approach to Marketing Mix Modeling

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Gartner, Magic Quadrant for Marketing Mix Modeling Solutions, 10 November 2025. GARTNER is a registered trademark and service mark and MAGIC QUADRANT is a trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.