This is some text inside of a div block.

Our latest insights and data resources

Access expert analysis, real-world learnings from our data science capabilities, and selected news on our work and clients. Dive into MMM trends, industry-specific insights, and a full library of resources across formats and expertise areas to decode marketing performance and guide strategic decisions.

Featured by Ekimetrics

Business case
December 8, 2025
•
Minute Read

How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling

Read More
News
November 13, 2025
•
Minute Read

Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling

Read More
Blog article
November 5, 2025
•
Minute Read

Agentic AI for Marketing: When Data Turns into Action

Read More

Trending Topics

Browse all resources

Marketing & Commercial Effectiveness

Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.

Learn More
Blog article
January 5, 2025
•
Minute Read

Marketing Mix Modeling: What Coty, Nestlé, and Pierre & Vacances – Center Parcs do to steer their marketing performance

Read More
Blog article
•
Minute Read

The Marketing Society Global ChangeMakers Conference 2025: Challenge as an Opportunity

Read More
Blog article
•
Minute Read

Capturing the Spirit of Play: Marketing Effectiveness in Action at The LEGO Group

Read More

Luxury & Beauty

Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.

Learn More
Whitepaper
May 4, 2023
•
2 Minute Read

Marketing Strategies: Navigating the New Normal. Marketing Benchmark For Luxury Fashion Sector in APAC

Read More
Blog article
September 6, 2023
•
17 Minute Read

Can the beauty industry break its addiction to ‘Gift with Purchase’?

Read More
Blog article
June 1, 2023
•
5 Minute Read

To improve your company's performance, think about data science

Read More

Browse all resources

Filter and Search

Format
Industry
Expertise
Reset Filters
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
News
November 12, 2024
•
Minute Read

​​​The 2024 Conference on Empirical Methods in Natural Language Processing (EMNLP) has accepted our scientific paper

Read More
No items found.
No items found.
Whitepaper
October 1, 2024
•
Minute Read

Driving long term performance with customer lifetime value

Read More
Retail Luxury, Fashion & Beauty
Customer Analytics
Blog article
October 30, 2024
•
Minute Read

Magazine supply optimization: How data-centric solutions are changing the game

Read More
No items found.
No items found.
Blog article
September 9, 2024
•
3 Minute Read

Sponsorship: Marketing measurement’s biggest blind spot?

Read More
No items found.
No items found.
Report
October 2, 2024
•
2 Minute Read

Winning marketing strategies for consumer brands: benchmarking metrics that matter

Read More
Retail CPG
Marketing Effectiveness (MMM)
News
October 2, 2024
•
8 Minute Read

We unveil our 2024 APAC white paper “Winning marketing strategies for consumer brands: Benchmarking metrics that matter”

Read More
No items found.
Marketing Effectiveness (MMM)
News
September 19, 2024
•
4 Minute Read

The 11th IEEE International Conference on Data Science and Advanced Analytics (DSAA) has accepted our scientific paper on AthenIA

Read More
No items found.
No items found.
News
September 2, 2024
•
3 Minute Read

Ekimetrics appoints Christina Cen as General Manager, China, to lead our Shanghai office and support our strategic expansion in the APAC region

Read More
No items found.
No items found.
News
July 23, 2024
•
3 Minute Read

Ekimetrics releases 'Measurement explained', an interactive training tool for effectiveness teams and their marketing colleagues

Read More
No items found.
Marketing Effectiveness (MMM)
No results found.

Try refining your search or reset the filters below.

Reset Filters
Sign Up

Stay connected to get the latest insights

Sign up to receive our latest resources and events, straight to your inbox.

Required*
Merci!
Nous vous recontacterons très prochainement.
Oops! Something went wrong while submitting the form.