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Our latest insights and data resources

Access expert analysis, real-world learnings from our data science capabilities, and selected news on our work and clients. Dive into MMM trends, industry-specific insights, and a full library of resources across formats and expertise areas to decode marketing performance and guide strategic decisions.

Featured by Ekimetrics

Whitepaper
April 23, 2026
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Minute Read

Integrating Brand Measurement into Marketing Mix Modeling: A Strategic Imperative for Unified ROI

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Blog article
April 20, 2026
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Are your creative choices driven by data or intuition?

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Interviews
March 4, 2026
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“Marketing Mix Modeling Must Become a Decision System”

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Trending Topics

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Marketing & Commercial Effectiveness

Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.

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Blog article
April 20, 2026
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Minute Read

Are your creative choices driven by data or intuition?

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Blog article
April 14, 2026
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Marketing Measurement: The Strategic Framework for Driving Marketing Performance

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Whitepaper
April 23, 2026
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Minute Read

Integrating Brand Measurement into Marketing Mix Modeling: A Strategic Imperative for Unified ROI

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Luxury & Beauty

Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.

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Business case
June 20, 2025
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Minute Read

How AI is revolutionizing assortment strategy at Jaeger-LeCoultre and IWC

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Whitepaper
March 6, 2025
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Influencer Marketing Measurement for the Next Era

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Whitepaper
May 19, 2025
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'Quiet AI' The Invisible Touch in Luxury and Beauty

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Blog article
July 30, 2025
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Minute Read

Brand tracking, attribution, incrementality testing, Marketing Mix Modeling: Which measurement method should ​​you use, when, and why?

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Marketing Effectiveness (MMM)
Blog article
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Three steps CMOs need to take now to ride the EV adoption wave

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Mobility
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Whitepaper
July 7, 2025
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Rebuilding Marketing for the Privacy-First Era

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Operational Excellence
Customer Analytics
Blog article
July 22, 2025
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Why luxury and beauty Maisons need AI to steer their transformation

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Retail Luxury, Fashion & Beauty
AI & Generative AI
Blog article
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Driving Customer Loyalty: Why mass market brands still need to focus on CLV as a core metric

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Customer Analytics
Blog article
July 21, 2025
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Marketing Mix Modeling: A holistic method to reveal the actual impact of all your marketing levers

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Marketing Effectiveness (MMM)
News
July 16, 2025
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Ekimetrics Accelerates U.S. Expansion with Strategic Elevate Plan to Lead Enterprise AI Deployment at Scale

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Blog article
July 7, 2025
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Minute Read

EVs, AI & Infrastructure: Insights from MOVE 2025

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Mobility
Customer Analytics
Marketing Effectiveness (MMM)
Blog article
June 27, 2025
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Minute Read

Short-term results vs. long-term strategy: ​​Avoid trade-offs with Marketing Mix Modeling

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Marketing Effectiveness (MMM)
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