Our latest insights and data resources
Access expert analysis, real-world learnings from our data science capabilities, and selected news on our work and clients. Dive into MMM trends, industry-specific insights, and a full library of resources across formats and expertise areas to decode marketing performance and guide strategic decisions.
Featured by Ekimetrics
How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling
.svg)
Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling
Agentic AI for Marketing: When Data Turns into Action
Trending Topics
Marketing & Commercial Effectiveness
Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.
Marketing Mix Modeling: What Coty, Nestlé, and Pierre & Vacances – Center Parcs do to steer their marketing performance
.jpg)
The Marketing Society Global ChangeMakers Conference 2025: Challenge as an Opportunity
.png)
Capturing the Spirit of Play: Marketing Effectiveness in Action at The LEGO Group
Luxury & Beauty
Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.
Why luxury and beauty Maisons need AI to steer their transformation
.png)
How AI is revolutionizing assortment strategy at Jaeger-LeCoultre and IWC
Influencer Marketing Measurement for the Next Era
Browse all resources
Filter and Search
Stay connected to get the latest insights
Sign up to receive our latest resources and events, straight to your inbox.