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Your successes matter. As MMM and AI experts since 2006, we want to share our vision, learnings and showcase our clients’ achievements. Explore our clients’ stories, opinion papers, interviews, articles, and discover upcoming events.

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The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

The Business of Fashion, in partnership with Ekimetrics, published The CMO Brief to explore common challenges to marketing success, and how to overcome them with actionable insights.

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Hear our clients’ experiences, testimonials, and winning practices with AI, Generative AI, and Marketing Mix Modeling.

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News, insights, and events

Featured content

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

6 things to remember to create strategic impact with Marketing Mix Modeling

Measurement’s Missing Link: Tracing the Impact of Social Communities

Generative AI at the service of marketing: how to optimize content production at scale

How Bonduelle optimizes its profitability and accelerates its strategic marketing decisions with One.Vision, our Marketing Mix Modeling solution

Welcoming Akhila Venkitachalam as Partner at Ekimetrics

Transform marketing decision-making with next-generation Marketing Mix Modeling

Decoding China's GenAI: A Guide for Global Business

Self-AMPLIFY: Improving small language models with self post hoc explanations

Marketing Measurement Transformation: How Sky made Unified Marketing Measurement/Triangulation a reality

Ekimetrics named a Visionary in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling (MMM)

Making Effectiveness a Strategic Driver for C-Suite

Retail Media Networks: Good Value, or ‘Good Grief!’?

Connect with our Data Science experts

Featured content

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

6 things to remember to create strategic impact with Marketing Mix Modeling

Measurement’s Missing Link: Tracing the Impact of Social Communities

Generative AI at the service of marketing: how to optimize ​​​​content production at scale

How Bonduelle optimizes its profitability and accelerates its strategic marketing decisions with One.Vision, our Marketing Mix Modeling solution

Welcoming Akhila Venkitachalam as Partner at Ekimetrics

Transform marketing decision-making with next-generation Marketing Mix Modeling

Decoding China's GenAI: A Guide for Global Business

Self-AMPLIFY: Improving small language models with self post hoc explanations

Marketing Measurement Transformation: How Sky made Unified Marketing Measurement/Triangulation a reality

Ekimetrics named a Visionary in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling (MMM)

Making Effectiveness a Strategic Driver for C-Suite

Retail Media Networks: Good Value, or ‘Good Grief!’?

Connect with our Data Science experts

Generative AI at the service of marketing: how to optimize content production at scale