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The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

The Business of Fashion, in partnership with Ekimetrics, published The CMO Brief to explore common challenges to marketing success, and how to overcome them with actionable insights.

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Blog article
March 31, 2022

MMO: key considerations before you go in-house Executive Summary

Whitepaper
March 19, 2021

Conducting the media mix orchestra to build brand success

Whitepaper
November 3, 2020

Executing for Effect: best practices to maximize the effects of your Facebook campaigns

Blog article
June 8, 2020

Econometrics or Attribution

Blog article

Three steps CMOs need to take now to ride the EV adoption wave

Blog article

Driving Customer Loyalty: Why mass market brands still need to focus on CLV as a core metric

AXA Uses Creative Attention Scoring to Drive Business Outcomes - Now on Podcast

Driving Electrification with Data and AI throughout the Customer Lifecycle

Blog article

WEBINAR: Making Unified Measurement a Reality: A view from Sky

Consumer Healthcare & Pharmaceuticals
Financial Services
Mobility
Retail & QSR
Retail CPG
Retail Luxury, Fashion & Beauty
Operational Excellence
Customer Analytics
Marketing Effectiveness (MMM)
AI for Sustainability
AI & Generative AI
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Hear our clients’ experiences, testimonials, and winning practices with AI, Generative AI, and Marketing Mix Modeling.

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