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Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling
Agentic AI for Marketing: When Data Turns into Action
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
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Marketing Society Global ChangeMakers Conference 2025: Challenge as an Opportunity
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Capturing the Spirit of Play: Marketing Effectiveness in Action at The LEGO Group
Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters
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Marketing Society Global ChangeMakers Conference 2025: Challenge as an Opportunity
Capturing the Spirit of Play: Marketing Effectiveness in Action at The LEGO Group
Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters
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Creative execution x Marketing effectiveness
Where is the value in (marketing) measurement?
Measuring the efficiency of creativity in advertising
In-housing Marketing Measurement & Optimization: what’s involved
MMO: key considerations before you go in-house Executive Summary
HELP! Digital footprints are washing away...
How to leverage AI and data science to make business sustainable
Sustainability: industry’s most pressing, burning platform
Econometrics or Attribution
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