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Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling
Agentic AI for Marketing: When Data Turns into Action
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
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Marketing Society Global ChangeMakers Conference 2025: Challenge as an Opportunity
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Capturing the Spirit of Play: Marketing Effectiveness in Action at The LEGO Group
Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters
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Marketing Society Global ChangeMakers Conference 2025: Challenge as an Opportunity
Capturing the Spirit of Play: Marketing Effectiveness in Action at The LEGO Group
Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters
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How to leverage MMM practices toward more sustainable performance (3/3)
Inflation: leveraging Data Science to revamp pricing & promotion opportunities
Artificial Intelligence: “The petition championed by Elon Musk cut through two fundamentals of Silicon Valley ideology: the cult of performance and the parasitism of the state”
Generative AI in your ecosystem: relevance, embedding, control
Putting the opportunities of generative AI into perspective (3/3)
What is generative AI and why does it matter? (1/3)
The limitations and watch-outs of generative AI (2/3)
In-housing Marketing Measurement & Optimization: the benefits
Why your marketing investments need to be sustainable from now on (1/3)
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