.svg)
The future of Fashion & Luxury marketing:
What CMOs must know
.jpeg)
In partnership with
The CMO Brief: What's Driving Results in Fashion & Beauty Marketing
In partnership with The Business of Fashion, we've published The CMO Brief to explore common challenges to marketing success, and how to overcome them with actionable insights.
What you can expect from our knowledge report with
.svg)
In partnership with The Business of Fashion, Ekimetrics examines how fashion and beauty CMOs are rethinking growth in a post-performance era. As budgets fragment and creative demands rise, leading brands are uniting data, creativity, and measurement to build marketing strategies that deliver both short-term results and lasting brand value.
Modern Measurement
Discover how CMOs are moving beyond last-click attribution to full-funnel frameworks that connect media, brand, and business outcomes.
Creative Effectiveness
Learn why creativity remains marketing’s most powerful growth driver, and how data is helping brands measure and scale its true impact.
Strategic ROI & Peer Insights
See how leaders in fashion and beauty are redefining performance metrics to balance investment efficiency with long-term brand equity. Benchmark your approach against industry innovators like Calvin Klein, American Eagle, and Rare Beauty, who are setting new standards for measurable brand building.
.png)
