Our Podcasts
通过与行业领袖与合作伙伴的深度、务实对话，Ekimetrics 播客帮助您更好地理解并运用数据，实现真正的业务价值。
Haleon: How effectiveness transformation and a common language of performance has redefined media planning
We’ll hear more about the scale of the operation - 1000+ marketers in Haleon, mirrored by over 800 in Haleon’s media agency Publicis – and how it has changed media and marketing decision-making for what is now nearing 80% of Haleon’s global media spend. Tune in to hear the impact of this ambitious and successful measurement programme, from hard metrics to softer benefits, while Tom and Michelle candidly share their experiences, from the lows to the highs, and their advice to others from those learnings.
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Or, everything you wanted to know about MMM and econometrics, but didn’t dare to ask.
MMM and econometrics are powerful strategic tools, but many of the old views of MMM persist. It's just for sales modelling. It's only for media. But those views mean MMM is often misunderstood, misused and under-valued.
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