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Marketing & Commercial Effectiveness

通过先进的营销组合建模(MMM),识别增长驱动因素、测试不同情景,并在渠道与产品之间优化您的营销组合,实现可持续、数据驱动的业绩提升。

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December 11, 2025
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Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters

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Business case
December 8, 2025
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How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling

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November 25, 2025
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从“说不清的价值”到“算得清的投资”:长期品牌建设ROI的科学衡量

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结合数据分析与行业洞察,加速零售与奢侈品业务增长,强化品牌资产,并在各市场与客户旅程中推动可持续的全渠道发展。

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文章
November 25, 2025
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从“说不清的价值”到“算得清的投资”:长期品牌建设ROI的科学衡量

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白皮书
November 25, 2025
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白皮书: 长期品牌建设ROI的科学衡量

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October 21, 2025
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Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons

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文章
July 27, 2023
9 Minute Read

Inflation: leveraging Data Science to revamp pricing & promotion opportunities

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营销策略提效与优化
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July 4, 2023
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Generative AI in your ecosystem: relevance, embedding, control

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AI与生成式AI
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May 29, 2023
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Artificial Intelligence: “The petition championed by Elon Musk cut through two fundamentals of Silicon Valley ideology: the cult of performance and the parasitism of the state”

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AI与生成式AI
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May 2, 2023
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Putting the opportunities of generative AI into perspective (3/3)

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May 2, 2023
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The limitations and watch-outs of generative AI (2/3)

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May 2, 2023
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What is generative AI and why does it matter? (1/3)

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AI与生成式AI
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April 7, 2022
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In-housing Marketing Measurement & Optimization: the benefits

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March 21, 2023
14 Minute Read

Why your marketing investments need to be sustainable from now on (1/3)

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营销策略提效与优化
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December 29, 2022
15 Minute Read

Creative execution x Marketing effectiveness

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