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Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling

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Marketing & Commercial Effectiveness
通过先进的营销组合建模(MMM),识别增长驱动因素、测试不同情景,并在渠道与产品之间优化您的营销组合,实现可持续、数据驱动的业绩提升。
Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters
How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling

从“说不清的价值”到“算得清的投资”:长期品牌建设ROI的科学衡量
Luxury & Beauty
结合数据分析与行业洞察,加速零售与奢侈品业务增长,强化品牌资产,并在各市场与客户旅程中推动可持续的全渠道发展。

Marketing Strategies: Navigating the New Normal. Marketing Benchmark For Luxury Fashion Sector in APAC

Can the beauty industry break its addiction to ‘Gift with Purchase’?

To improve your company's performance, think about data science
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Navigate short term market volatility by building an adaptive marketing measurement capability

A practical approach to the cookieless future of marketing effectiveness

Marketing Measurement & Optimization: in-housed, outsourced or hybrid?

Executing for Effect: best practices to maximize the effects of your Facebook campaigns

Conducting the media mix orchestra to build brand success

Sustainability: Tackling industry’s most pressing, burning platform

Rethinking APAC's Customer Engagement Strategy Post-Covid Using First Party Data (3/3)

Rethinking APAC's Customer Engagement Strategy Post-Covid Using First Party Data (2/3)

Rethinking APAC's Customer Engagement Strategy Post-Covid Using First Party Data (1/3)
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