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Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling
Agentic AI for Marketing: When Data Turns into Action
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
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Marketing & Commercial Effectiveness
通过先进的营销组合建模（MMM），识别增长驱动因素、测试不同情景，并在渠道与产品之间优化您的营销组合，实现可持续、数据驱动的业绩提升。
Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters
How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling
从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量
Luxury & Beauty
结合数据分析与行业洞察，加速零售与奢侈品业务增长，强化品牌资产，并在各市场与客户旅程中推动可持续的全渠道发展。
Marketing Strategies: Navigating the New Normal. Marketing Benchmark For Luxury Fashion Sector in APAC
Can the beauty industry break its addiction to ‘Gift with Purchase’?
To improve your company's performance, think about data science
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"The rollout of the AI Act should be smooth if companies are well-prepared"
Innovation: ClimateQ&A, a new AI chat tool for environmental issues
Learning Structural Causal Models through Deep Generative Models: Methods, guarantees, and challenges
Unlocking the power of Gen AI: the crucial role of data governance
Generative AI and the Magical Fable
Investigating public perceptions of climate change using ClimateQ&A
Driving Authentic Sustainability: Leveraging Data Science to avoid Greenwashing
A Deeper look into China: What global brands are facing in China and how do they compete with domestic competitors today?
Decoding the challenges of MMM in-housing
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