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Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling

Agentic AI for Marketing: When Data Turns into Action

Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
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Marketing & Commercial Effectiveness
通过先进的营销组合建模(MMM),识别增长驱动因素、测试不同情景,并在渠道与产品之间优化您的营销组合,实现可持续、数据驱动的业绩提升。
Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters
How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling

从“说不清的价值”到“算得清的投资”:长期品牌建设ROI的科学衡量
Luxury & Beauty
结合数据分析与行业洞察,加速零售与奢侈品业务增长,强化品牌资产,并在各市场与客户旅程中推动可持续的全渠道发展。

Sustainability in Fashion: Why Data Science Matters

The Role of Customer Analytics Throughout the Value Chain

Marketing Strategies: Navigating the New Normal. Marketing Benchmark For Beauty & Fragrance Sector in APAC
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AI: striving for a clean and sovereign Europe

Building bridges between short-term ROI and Desirability in turbulent times!

YouTube creative effectiveness: Three golden rules that could double ROI

How Marketing Mix Modeling can become a powerful tool for sustainable business performance

The new world of marketing measurement: best practice for impact and resilience

Advanced Study: Measuring YouTube ad creative quality impact at scale

The Role of Customer Analytics Throughout the Value Chain

Generative AI: from potential to impact - 6 pillars for a transformational success

Responsible AI: A competitive edge in the data and GenAI landscape
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