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Marketing & Commercial Effectiveness

通过先进的营销组合建模(MMM),识别增长驱动因素、测试不同情景,并在渠道与产品之间优化您的营销组合,实现可持续、数据驱动的业绩提升。

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文章
December 11, 2025
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Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters

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Business case
December 8, 2025
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How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling

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November 25, 2025
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从“说不清的价值”到“算得清的投资”:长期品牌建设ROI的科学衡量

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结合数据分析与行业洞察,加速零售与奢侈品业务增长,强化品牌资产,并在各市场与客户旅程中推动可持续的全渠道发展。

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文章
October 2, 2025
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Why Influencer marketing is no longer a measurement blind spot

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白皮书
September 3, 2025
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The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

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July 22, 2025
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Why luxury and beauty Maisons need AI to steer their transformation

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白皮书
September 26, 2022
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Navigate short term market volatility by building an adaptive marketing measurement capability

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营销策略提效与优化
白皮书
July 13, 2022
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A practical approach to the cookieless future of marketing effectiveness

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营销策略提效与优化
白皮书
March 31, 2022
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Marketing Measurement & Optimization: in-housed, outsourced or hybrid?

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营销策略提效与优化
白皮书
November 3, 2020
3 Minute Read

Executing for Effect: best practices to maximize the effects of your Facebook campaigns

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健康与制药
营销策略提效与优化
白皮书
March 19, 2021
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Conducting the media mix orchestra to build brand success

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白皮书
June 30, 2022
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Sustainability: Tackling industry’s most pressing, burning platform

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文章
October 19, 2023
11 Minute Read

Rethinking APAC's Customer Engagement Strategy Post-Covid Using First Party Data (3/3)

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客户洞察与战略
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September 27, 2023
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Rethinking APAC's Customer Engagement Strategy Post-Covid Using First Party Data (2/3)

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客户洞察与战略
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September 14, 2023
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Rethinking APAC's Customer Engagement Strategy Post-Covid Using First Party Data (1/3)

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