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November 13, 2025
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Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling
文章
November 5, 2025
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Agentic AI for Marketing: When Data Turns into Action
文章
October 21, 2025
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Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
热门话题
Marketing & Commercial Effectiveness
通过先进的营销组合建模（MMM），识别增长驱动因素、测试不同情景，并在渠道与产品之间优化您的营销组合，实现可持续、数据驱动的业绩提升。
文章
December 11, 2025
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Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters
Business case
December 8, 2025
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How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling
文章
November 25, 2025
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从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量
Luxury & Beauty
结合数据分析与行业洞察，加速零售与奢侈品业务增长，强化品牌资产，并在各市场与客户旅程中推动可持续的全渠道发展。
文章
October 2, 2025
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Why Influencer marketing is no longer a measurement blind spot
白皮书
September 3, 2025
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The CMO Brief: What's Driving Results in Fashion & Beauty Marketing
文章
July 22, 2025
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Why luxury and beauty Maisons need AI to steer their transformation
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