This is some text inside of a div block.
OUR perspective

资讯、洞察与最新动态

作为数据科学和AI解决方案的行业领导者，Ekimetrics易启捷思积极与您分享我们的成功经验、洞察和见解。我们邀请您探索客户成功案例、行业白皮书、洞察文章等，并了解我们的最新动态。

INSIGHTS

精选内容

从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量

在全球经济波动与短期绩效压力倍增的背景下，品牌建设作为企业长期增长的核心支柱，其投资正在不断承压。传统上被视为“无形”的品牌资产，由于难以直接关联至销售业绩，在近几年的营销预算中不断受到挤压。

针对这一核心困境，Ekimetrics重磅发布白皮书《从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量》，系统性地阐述了如何将品牌营销的长期影响转化为可量化、可解释的生意价值和商业洞察，助力营销决策者实现从经验驱动到数据驱动的战略升级。

‍

类别
行业
专业领域
重置
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Tag Template
Business case
June 20, 2025

How AI is revolutionizing assortment strategy at Jaeger-LeCoultre and IWC

文章
June 12, 2025

Driving adoption and impact: How Agentic AI is transforming Marketing Mix Modeling

白皮书
June 5, 2025

GenAI for business in action

新闻
June 3, 2025

Ekimetrics reshapes its executive governance as part of “Elevate”, its 2028 strategic plan to become the global leader in AI deployment at scale

新闻
May 27, 2025

Ekimetrics中国区总经理专访：数据科学+AI双引擎，在中国咨询圈杀出新路径

文章
May 20, 2025

How to maximize marketing ROI when budgets are tight: the role of Marketing Mix Modeling

白皮书
May 19, 2025

“安静的AI”，赋能奢侈品与美妆品牌的卓越力量

文章
May 13, 2025

Drive Sustainability through Data from strategy to business impact

文章
April 25, 2025

Ekimetrics负责任AI安全框架：守护数据资产，重塑企业竞争优势

新闻
April 8, 2025

Eric Labaye Appointed Chairman of the Ekimetrics’ Supervisory Board

白皮书
March 25, 2025

The 5 AI trends in 2025

白皮书
March 21, 2025

亚太消费市场营销攻略白皮书：出海品牌的营销致胜之道

健康与制药
奢侈品、时尚与美妆
消费品
移动出行
金融服务
零售与快餐
卓越运营
客户洞察与战略
营销策略提效与优化
智汇环保AI
AI与生成式AI
AI
Upcoming

其他动态

了解Ekimetrics易启捷思的最新动态

Ekimetrics at ARF Marketing Analytics Accelerator

November 13, 2024 Location: New York, USA

The International Conference on Learning Representations (ICLR) 2024 workshop has accepted our scientific paper on ClimateQ&A

May 6, 2024 Location:

Past event

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

April 3, 2024 Location:

Past event

Using AI to Create Customer-Centric Business Strategies

March 28, 2024 Location:

Past event
联系我们

联系我们的

数据科学专家

必填项*
Merci!
Nous vous recontacterons très prochainement.
Oops! Something went wrong while submitting the form.