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Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling

Agentic AI for Marketing: When Data Turns into Action

Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
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Marketing & Commercial Effectiveness
通过先进的营销组合建模(MMM),识别增长驱动因素、测试不同情景,并在渠道与产品之间优化您的营销组合,实现可持续、数据驱动的业绩提升。

3 techniques for defending your 2026 marketing budget thanks to Marketing Mix Modeling

How Marketing Mix Modeling transformed the decision-making process at Pierre & Vacances-Center Parcs
Why Influencer marketing is no longer a measurement blind spot
Luxury & Beauty
结合数据分析与行业洞察,加速零售与奢侈品业务增长,强化品牌资产,并在各市场与客户旅程中推动可持续的全渠道发展。

从“说不清的价值”到“算得清的投资”:长期品牌建设ROI的科学衡量
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白皮书: 长期品牌建设ROI的科学衡量

Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
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Why Influencer marketing is no longer a measurement blind spot

MMM vs. MTA: Which marketing measurement approach drives better decisions?
The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

How Accor is redesigning its marketing strategy on a global scale, thanks to Marketing Mix Modeling and the One.Vision platform
Brand tracking, attribution, incrementality testing, Marketing Mix Modeling: Which measurement method should you use, when, and why?

Why luxury and beauty Maisons need AI to steer their transformation

Marketing Mix Modeling: A holistic method to reveal the actual impact of all your marketing levers

Short-term results vs. long-term strategy: Avoid trade-offs with Marketing Mix Modeling
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How AI is revolutionizing assortment strategy at Jaeger-LeCoultre and IWC
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