我们的最新洞察与数据资源
获取专家分析、基于真实项目的经验洞察，以及精选的客户与行业动态。深入了解营销测量、营销评估相关趋势、行业特定洞察，并访问我们全面的资源库（多种格式与专业主题），以解读营销表现并支持战略决策。
Featured by Ekimetrics
.svg)
Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling
Agentic AI for Marketing: When Data Turns into Action
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
热门话题
Marketing & Commercial Effectiveness
通过先进的营销组合建模（MMM），识别增长驱动因素、测试不同情景，并在渠道与产品之间优化您的营销组合，实现可持续、数据驱动的业绩提升。
“Our holistic MMM approach is instrumental in creating impact”
Ekimetrics and YouGov join forces to integrate YouGov data into companies’ brand image analyses
"The rollout of the AI Act should be smooth if companies are well-prepared"
Luxury & Beauty
结合数据分析与行业洞察，加速零售与奢侈品业务增长，强化品牌资产，并在各市场与客户旅程中推动可持续的全渠道发展。
从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量
.png)
白皮书: 长期品牌建设ROI的科学衡量
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
浏览全部资源
筛选与搜索
Can the beauty industry break its addiction to ‘Gift with Purchase’?
Data Clean Rooms: 3 must-know use cases to unlock new possibilities for businesses
CMOs: What your CFO needs to know about ROI
Understand your real marketing carbon footprint to crack sustainable business performance (2/3)
Data Clean Rooms: Overcoming Technical and Human Challenges with Governance
How to measure the efficiency of creativity in advertising in 5 steps?
Facing inflation: leveraging data science to optimize price and promotion strategy
On the importance of first actions to achieve sustainable development
How to leverage MMM practices toward more sustainable performance (3/3)
订阅邮件，获取最新洞察
订阅后，我们的最新资源与活动信息将直接发送至您的邮箱。