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December 11, 2025
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Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters

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December 8, 2025
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How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling

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November 25, 2025
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从“说不清的价值”到“算得清的投资”:长期品牌建设ROI的科学衡量

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文章
December 9, 2022
13 Minute Read

Where is the value in (marketing) measurement?

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营销策略提效与优化
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December 29, 2022
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Measuring the efficiency of creativity in advertising

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April 7, 2022
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In-housing Marketing Measurement & Optimization: what’s involved

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March 31, 2022
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MMO: key considerations before you go in-house Executive Summary

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December 9, 2022
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HELP! Digital footprints are washing away...

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July 13, 2022
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How to leverage AI and data science to make business sustainable

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July 7, 2022
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Sustainability: industry’s most pressing, burning platform

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June 8, 2020
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