我们的最新洞察与数据资源
获取专家分析、基于真实项目的经验洞察，以及精选的客户与行业动态。深入了解营销测量、营销评估相关趋势、行业特定洞察，并访问我们全面的资源库（多种格式与专业主题），以解读营销表现并支持战略决策。
Featured by Ekimetrics
.svg)
Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters
How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling
从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量
浏览全部资源
筛选与搜索
Inflation: leveraging Data Science to revamp pricing & promotion opportunities
Generative AI in your ecosystem: relevance, embedding, control
Artificial Intelligence: “The petition championed by Elon Musk cut through two fundamentals of Silicon Valley ideology: the cult of performance and the parasitism of the state”
Putting the opportunities of generative AI into perspective (3/3)
The limitations and watch-outs of generative AI (2/3)
What is generative AI and why does it matter? (1/3)
In-housing Marketing Measurement & Optimization: the benefits
Why your marketing investments need to be sustainable from now on (1/3)
Creative execution x Marketing effectiveness
订阅邮件，获取最新洞察
订阅后，我们的最新资源与活动信息将直接发送至您的邮箱。