Ekimetrics appoints ex Meta Marketing Science chief to lead UK enterprise AI expansion

Ekimetrics appoints ex Meta Marketing Science chief to lead UK enterprise AI expansion

Former Meta, WPP and Microsoft veteran to lead UK as member of global leadership as the firm sets its sights on becoming the global leader in enterprise AI deployment at scale

London, 21 July 2025 - Ekimetrics, the global leader in data science and AI solutions, today announces that AI and Marketing Science chief, Angie French, has joined its global leadership team to accelerate UK growth.

The move comes as part of its “Elevate 2028” strategy to become the global leader in enterprise AI deployment at scale. Ekimetrics’ unique tech-plus-services offer is designed to meet the demands of FTSE 100, 250 and large-scale companies seeking to unlock AI’s transformative potential for long-term impact.

French brings a decade of experience in board positions at the likes of Meta, where she was Director of Marketing Science (EMEA) as part of the Northern Europe Leadership team, and Kantar, where she was CEO EMEA of Lightspeed (now Profiles). As an experienced practitioner, she brings a wealth of expertise in solving business challenges through marketing science and AI.

Well-known on the speaker circuit, French also works in academia at both the University of Cambridge, where she contributes to GenAI deployment executive leadership programmes, and the National Film and Television School, where she brings technology to life for the creative industries’ most promising future entrepreneurs.  

Ekimetrics – hailed as “one of Europe’s most exciting tech innovators” by the UK government’s Trade Commissioner – is among the select few companies capable of delivering impactful AI projects at global scale. “Elevate” is its commitment to redefining enterprise AI deployment through a hybrid model that combines technology with services, across areas including Commercial and Marketing effectiveness (including MMM), operational excellence, ESG transformation, and customer analytics.  

With nearly 20 years of proven expertise, it counts the likes of Haleon (formerly GSK Healthcare), L’Oréal and AXA among its 350 clients across three continents.

Speaking about her appointment, French said, “The job of today’s CMO is more complex than ever. They’re dealing with significant technological advancements, ongoing channel fragmentation and high customer expectations against a backdrop of extremely competitive environments, economic headwinds and budget constraints. All of which demands technology, data and finance prowess, as well as creative flair and strategic acumen, to navigate optimal decision-making, capitalise on the AI-opportunity, and deliver marketing transformation.

“Our job is to give CMOs confidence in their delivery, by understanding the dynamics and challenges of both their role and their organisation and translating them into business value and demonstrable ROI. Which is why Ekimetrics’ suite of tech-plus-service solutions is such an exciting proposition, and why I’m thrilled to be taking the helm in the UK.”

Jean-Baptiste Bouzige, Ekimetrics’ global CEO added, “Not only is Angie a smart, consummate practitioner and innovator, her ability to speak directly to CMOs on a c-suite to c-suite basis, combined with her growth track record and supportive leadership style make her the ideal choice to lead our Elevate plan in the UK.”

French concluded, “There is a reason Ekimetrics earned Visionary status in Gartner's MMO Magic Quadrant and recognition as a Leader in Forrester's Marketing Measurement and Optimization Wave. Already ranking in the top 4 globally, and with leading industry partnerships such as Google, Meta, Creative X, Effie, ISBA and the IPA, I look forward to building on Ekimetrics’ impressive credentials as we execute our Elevate 2028 plan.”

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About Angie French

Angie French is an established and successful leader, innovator, practitioner and growth specialist in marketing science, AI and digital data.

Having started her career at Xerox before moving to Microsoft, where she used her engineering education to foster innovation and business growth, Angie moved into the world of programmatic digital media at WPP, rapidly becoming Xaxis’ EMEA Managing Director with full P&L responsibility. This was followed by her appointment as CEO EMEA of Lightspeed (now Profiles by Kantar) and later Director of Marketing Science at Meta (EMEA), where she was also a Commercial Board Member at UKOM, the UK’s online measurement body owned by ISBA, AOP & IAB.

Latterly, Angie has provided AI and data science consultancy alongside academic roles at the University of Cambridge and National Film and Television School while also contributing to the Ethical Intelligence network as an AI practitioner to develop AI ethics and governance frameworks. Angie is also a well-known speaker, bringing her deep technical expertise and commercial nous to audiences globally.

She believes strongly in client centricity, deep listening, collaboration, flexibility, and continual learning, having recently completed a post-graduate degree at Oxford University in Artificial Intelligence for Business. Those who work with her universally describe her as “smart”, “uplifting” and “commercial”.

https://www.linkedin.com/in/angie-french-b4b4625/

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About Ekimetrics

In the next 10 years, all Business Models will be deeply reshaped by AI and Sustainability.

Ekimetrics’ mission is to empower organizations with AI and Data science solutions in that context, and help companies be future-proof. We specialize in optimizing revenue, profit and mission-critical operations through a unique blend of Tech and Service.

Ekimetrics is a global leader in Marketing & Commercial effectiveness and AI-powered solutions, with offices across 3 continents, and a team of 500+ AI and Marketing Mix Modelling (MMM) experts.

We're committed to delivering business impact at scale, through sustainable and ethical AI and Data practices.  

https://www.ekimetrics.com/

https://www.linkedin.com/company/ekimetrics

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