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Our latest insights and data resources

Access expert analysis, real-world learnings from our data science capabilities, and selected news on our work and clients. Dive into MMM trends, industry-specific insights, and a full library of resources across formats and expertise areas to decode marketing performance and guide strategic decisions.

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Marketing & Commercial Effectiveness

Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.

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Blog article
January 5, 2025
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Marketing Mix Modeling: What Coty, Nestlé, and Pierre & Vacances – Center Parcs do to steer their marketing performance

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Blog article
December 11, 2025
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Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters

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Business case
December 8, 2025
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How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling

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Luxury & Beauty

Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.

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Blog article
June 1, 2023
5 Minute Read

To improve your company's performance, think about data science

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News
October 17, 2023
3 Minute Read

Ekimetrics launches the Radians platform

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News
January 1, 2023
5 Minute Read

Ekimetrics x The French Chamber in Hong Kong launch The Hong Kong Business Dashboard

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News
April 7, 2023
3 Minute Read

Innovation: ClimateQ&A, a new AI chat tool for environmental issues

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AI for Sustainability
News
July 24, 2023
3 Minute Read

Ekimetrics presents its scientific paper on Interpretability and NLP at the xAI World Conference

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Report
September 1, 2024
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Mission Committee Report

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Report
September 18, 2024
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Ekimetrics 2023 ESG Report

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Blog article
August 1, 2024
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Learning Structural Causal Models through Deep Generative Models: Methods, guarantees, and challenges

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AI & Generative AI
Blog article
June 17, 2024
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Unlocking the power of Gen AI: the crucial role of data governance

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AI & Generative AI
Blog article
June 17, 2024
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Generative AI and the Magical Fable

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AI & Generative AI
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