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Our latest insights and data resources
Access expert analysis, real-world learnings from our data science capabilities, and selected news on our work and clients. Dive into MMM trends, industry-specific insights, and a full library of resources across formats and expertise areas to decode marketing performance and guide strategic decisions.
Featured by Ekimetrics
Ekimetrics signs first acquisition, moving towards global leadership in data and AI deployment
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Ekimetrics recognized as a Leader in Marketing Measurement and Optimization
How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling
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Marketing & Commercial Effectiveness
Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.
5 Criteria for Choosing the Right Marketing Mix Modeling Partner
Understanding cross-channel media synergies: How MMM helps you quantify what attribution misses
Ekimetrics recognized as a Leader in Marketing Measurement and Optimization
Luxury & Beauty
Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.
The CMO Brief: What's Driving Results in Fashion & Beauty Marketing
Why luxury and beauty Maisons need AI to steer their transformation
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How AI is revolutionizing assortment strategy at Jaeger-LeCoultre and IWC
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