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Access expert analysis, real-world learnings from our data science capabilities, and selected news on our work and clients. Dive into MMM trends, industry-specific insights, and a full library of resources across formats and expertise areas to decode marketing performance and guide strategic decisions.
Featured by Ekimetrics
Agentic AI for Marketing: When Data Turns into Action
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
3 techniques for defending your 2026 marketing budget thanks to Marketing Mix Modeling
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Marketing & Commercial Effectiveness
Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.
Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters
How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling
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Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling
Luxury & Beauty
Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.
Marketing Strategies: Navigating the New Normal. Marketing Benchmark For Beauty & Fragrance Sector in APAC
Marketing Strategies: Navigating the New Normal. Marketing Benchmark For Luxury Fashion Sector in APAC
Can the beauty industry break its addiction to ‘Gift with Purchase’?
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Innovation: ClimateQ&A, a new AI chat tool for environmental issues
Learning Structural Causal Models through Deep Generative Models: Methods, guarantees, and challenges
Unlocking the power of Gen AI: the crucial role of data governance
Generative AI and the Magical Fable
Investigating public perceptions of climate change using ClimateQ&A
Driving Authentic Sustainability: Leveraging Data Science to avoid Greenwashing
A Deeper look into China: What global brands are facing in China and how do they compete with domestic competitors today?
Decoding the challenges of MMM in-housing
AI: striving for a clean and sovereign Europe
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