Our latest insights and data resources
Access expert analysis, real-world learnings from our data science capabilities, and selected news on our work and clients. Dive into MMM trends, industry-specific insights, and a full library of resources across formats and expertise areas to decode marketing performance and guide strategic decisions.
Featured by Ekimetrics
Agentic AI for Marketing: When Data Turns into Action
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
3 techniques for defending your 2026 marketing budget thanks to Marketing Mix Modeling
Trending Topics
Marketing & Commercial Effectiveness
Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.
Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters
How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling
.svg)
Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling
Luxury & Beauty
Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.
'Quiet AI' The Invisible Touch in Luxury and Beauty
Sustainability in Fashion: Why Data Science Matters
The Role of Customer Analytics Throughout the Value Chain
Browse all resources
Filter and Search
Innovation: ClimateQ&A, a new AI chat tool for environmental issues
Learning Structural Causal Models through Deep Generative Models: Methods, guarantees, and challenges
Unlocking the power of Gen AI: the crucial role of data governance
Generative AI and the Magical Fable
Investigating public perceptions of climate change using ClimateQ&A
Driving Authentic Sustainability: Leveraging Data Science to avoid Greenwashing
A Deeper look into China: What global brands are facing in China and how do they compete with domestic competitors today?
Decoding the challenges of MMM in-housing
AI: striving for a clean and sovereign Europe
Stay connected to get the latest insights
Sign up to receive our latest resources and events, straight to your inbox.