Our latest insights and data resources
Access expert analysis, real-world learnings from our data science capabilities, and selected news on our work and clients. Dive into MMM trends, industry-specific insights, and a full library of resources across formats and expertise areas to decode marketing performance and guide strategic decisions.
Featured by Ekimetrics
Agentic AI for Marketing: When Data Turns into Action
Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons
3 techniques for defending your 2026 marketing budget thanks to Marketing Mix Modeling
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Marketing & Commercial Effectiveness
Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.
Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters
How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling
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Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling
Luxury & Beauty
Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.
Why luxury and beauty Maisons need AI to steer their transformation
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How AI is revolutionizing assortment strategy at Jaeger-LeCoultre and IWC
Influencer Marketing Measurement for the Next Era
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Winning marketing strategies for consumer brands: benchmarking metrics that matter
We unveil our 2024 APAC white paper “Winning marketing strategies for consumer brands: Benchmarking metrics that matter”
Ekimetrics releases 'Measurement explained', an interactive training tool for effectiveness teams and their marketing colleagues
Scalable creative quality measurement reveals advertisers could double YouTube ad ROI
Revolutionizing Marketing Measurement: Introducing One.Vision and its 3 Core Modules
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Ekimetrics recognized as a Leader in Marketing Measurement and Optimization
“Our holistic MMM approach is instrumental in creating impact”
Ekimetrics and YouGov join forces to integrate YouGov data into companies’ brand image analyses
"The rollout of the AI Act should be smooth if companies are well-prepared"
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