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OUR perspective

News, insights, and events

Your successes matter. As MMM and AI experts since 2006, we want to share our vision, learnings and showcase our clients’ achievements. Explore our clients’ stories, opinion papers, interviews, articles, and discover upcoming events.

INSIGHTS

Featured content

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

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Report
September 1, 2024

Mission Committee Report

Blog article
August 1, 2024

Learning Structural Causal Models through Deep Generative Models: Methods, guarantees, and challenges

News
July 25, 2024

Scalable creative quality measurement reveals advertisers could double YouTube ad ROI

Whitepaper
July 25, 2024

YouTube creative effectiveness: Three golden rules that could double ROI

Whitepaper
July 25, 2024

Advanced Study: Measuring YouTube ad creative quality impact at scale

News
July 23, 2024

Ekimetrics releases 'Measurement explained', an interactive training tool for effectiveness teams and their marketing colleagues

News
July 17, 2024

Ekimetrics launches CLAIR to demystify and democratize AI

News
July 8, 2024

Ekimetrics earns EcoVadis Gold medal: Among the top 2%

News
July 3, 2024

Revolutionizing Marketing Measurement: Introducing One.Vision and its 3 Core Modules

News
June 25, 2024

The International Joint Conference on Artificial Intelligence (IJCAI) has accepted our scientific paper

Blog article
June 17, 2024

Unlocking the power of Gen AI: the crucial role of data governance

Blog article
June 17, 2024

Generative AI and the Magical Fable

Upcoming

Upcoming Events

Hear our clients’ experiences, testimonials, and winning practices with AI, Generative AI, and Marketing Mix Modeling.

Ekimetrics at ARF Marketing Analytics Accelerator

November 13, 2024 Location: New York, USA

The International Conference on Learning Representations (ICLR) 2024 workshop has accepted our scientific paper on ClimateQ&A

May 6, 2024 Location:

Past event

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

April 3, 2024 Location:

Past event

Using AI to Create Customer-Centric Business Strategies

March 28, 2024 Location:

Past event
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